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Dunkin’ Human Charger
How do you create the energy of a product launch for an existing product? You relaunch it as the hottest new tech accessory. For one day only, we recast Dunkin’ Shot in the Dark as The Dunkin’ Human Charger, engineered to keep human operating systems running on the longest day of the year.
We spoofed tech product launches, designing a pop-up store in New York City and packaging for a limited-edition offering of a Dunkin’ Shot in the Dark espresso drink, reusable sipping device and user manual to help fans get a tasty recharge. Every touchpoint was a marriage of Dunkin’s trademark pop sensibility with clean Apple-esque aesthetics.
