To herald the most anticipated product launch in Heineken history, we threw a VIP party in Manhattan. DJs Coco & Breezy and Austin Millz headlined, but the real star of the show was Heineken Silver. Our team led the event, creating the event design, bringing together a guest list of top media outlet journalists and influencers, and partnering with an NYC-based production company to see the final event through. We let the Heineken Silver brand shine on as many touchpoints as possible, from a large-scale animation wall, to cushions, to the coasters at the bar. Guests had a great time, and sharing from social made an estimated 3.8M impressions.